With an interactive stand that did justice to its visual expertise, Panespol® reaped full benefit from its fourth appearance at the world’s biggest retail fair, EuroShop, held from March 5 to 9 in the fashionable German city of Düsseldorf.
And while we made sure that international design firms put us right up there on their lists for solutions in decoration, our team kept an eye out to make the most of EuroShop’s capacity to reveal trends in retail. Having recently launched our bespoke service to provide creatives with ALL they need for their displays and spaces— Panespol® LAB—we were not surprised to learn that trends are no longer limiting designers’ imaginations in their shop interior visions.
Our Sales Manager, Sonia Bernabeu, points out the great scope currently dominating supply and demand of ideas:
“EuroShop is a shop window for trends, and in today’s decoration world, the possibilities are infinite.”
“Our LAB section, certainly aroused plenty of interest due to the infinity of opportunities it offers, and being able to create almost any idea that a designer has in mind is really very attractive,” she adds.
Visitors were knocked out by the stylish and fun Panespol® stand (see our short video).
“The stand generated a lot of interest amongst visitors due to the impact of its design and being able to interact with products through the samples and pieces we brought along,” explains.
“We had visitors from all over the world and, bearing in mind the great distance it meant for them, we could highlight firms from the USA, Australia, and the UAE,” she adds.
There were familiar faces too.
“About 40% of visitors already knew us, including customers who took advantage of the event to come and say hello.”
“We were congratulated a lot on the stand, and there was plenty of interest in our natural range, such as Natural Moss, apart from our classic brick and beton systems,” continues Sonia.
There is no doubt that Panespol® will be back at the next EuroShop in 2020.
“Its organisation and the welcome for visitors is incredible. This is the best showcase for a firm like us, a great opportunity to display our systems and, above all, what can be created with them. Why would we not be returning in three years?” concludes the Panespol Sales Manager.
For a vision of how EuroShop itself sees business trends going ahead of 2020, read their article: Business in 2020: Which trends and events determine the future?
